So, You Want to Sell Consumables?

Okay, so you’ve figured out your goal. But how do you bring it to fruition? With BlueStar, expertise is our key differentiator. It doesn’t take a rocket scientist to realize whether or not a roll of labels will fit into a specific printer. If you can read a spec sheet, you’ll also be able to ensure you’re getting the size and physical attributes needed. But what happens when the labels don’t stick or eventually fall off before the job is effectively done?

Have you ever left a receipt in a hot car, or noticed blank spots where grease leaked onto the paper from the French fries in your bag? Many people can probably answer yes to this prompt, and even if you don’t understand why it happens, you can probably understand the importance of choosing the right label materials. At BlueStar, we are here to help customers identify the key variables within various use cases that will impact the performance of the consumable, all the way from application to removal.

BlueStar then works behind the scenes to match those variables to the best possible substrate and adhesive combination for you. We balance production times, pricing constraints, and material appropriateness to find the best solution for the job.

In return, this saves considerable time and energy and reduces any headaches that may occur down the road. We hold our suppliers accountable for sourcing and producing quality materials and for standing behind them with top-of-the-line customer service. Expectations are always set up front, and we ensure these goals are followed throughout the entire order and delivery process.

At BlueStar, we help to facilitate testing for solution appropriateness color matching and even provide samples for on-site testing on request. If you’re still feeling uneasy about talking to your customers regarding their consumables needs, give us a call. We’ll work with you and your end-user to walk you through the application step by step, setting clear expectations throughout, all done as an extension of your company.